Jenni Eastman Speaks to American Lawyer on Benefits of Hiring Fractional C-Suite Advisors

Morrison Cohen COO Jenni Eastman was quoted in an American Lawyer article entitled “With ‘Fractional’ C-Suite Advisers, Midsize Firms Balance Expertise with Expense.” The article discussed how some midsize firms are taking advantage of a “fractional” leadership model, outsourcing marketing and strategic needs to Big Law veterans for a lower price point.

Morrison Cohen has benefited from the services of both a fractional chief marketing officer for specific projects, “stop-gap” work and overflow work, and a fractional chief financial officer for strategies to help drive financial results and boost efficiency.

“In Big Law, you have a lot more resources [and] a much bigger appetite to take on more professional management resources,” said Jenni. “Although we are highly profitable, we don’t have the revenue of a larger law firm. Going outside and doing this as a fractional resource is much more cost efficient for a midsize firm. You get all their resources from outsourcing instead of having to hire all the varying headcount to cover all those varying [areas of] expertise.”

American Lawyer subscribers may read the full article here.